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Marketing & Branding Strategy

Marketing Strategy
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Developed targeted market-specific targeted campaigns to meet marketing goals.
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Lead digital marketing strategy garnering above average CTR and conversions.
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Oversaw marketing efforts for events which led to higher than estimated turnouts.
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Collaborated with executive team to develop and manage marketing budgets.
Branding Strategy
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Led branding efforts for 5 brands across differing industries.
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Managed brand voicing & communication across written and visual mediums.
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Developed & met strategic goals for multiple brands.
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Created & managed brand directives for other internal departments.

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